| Published six times a year: | mid-Feb.
 | mid-April
 | mid-June
 | mid-Aug.
 | mid-Oct.
 | mid-Dec.
 | | Approximate insertion order deadline: | Jan. 20 | Mar. 18 | May 19 | July 18 | Sept. 18 | Nov. 18 | | Materials deadline: | Jan. 27 | Mar. 25 | May 26 | July 25 | Sept. 25 | Nov. 25 |
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| Frequency rate policy: | | Based on total number of advertising insertions over a12-month period from date of first insertion(that is, in any six consecutive issues). |
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| Black-and-white rates: | | Ad size | One-time | Three-time | Six-time | | Full Page | $3,250 | $2,950 | $2,750 | 2/3 Page
1/2 Page Island | $2,230 | $2,020 | $1,880 | | 1/2 Page | $1,985 | $1,795 | $1,665 | | 1/3 Page | $1,560 | $1,405 | $1,305 | | 1/4 Page | $1,345 | $1,210 | $1,120 | | 1/6 Page | $885 | $795 | $725 | | 1/8 Page | $685 | $610 | $555 | | 1/12 Page | $545 | $485 | $445 |
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| Color rates: | | Second color: standard AAAA: | $475 per insertion | | Second color: to match color other than AAAA | add $150 | | ROP 4-color process: | $900 per insertion | | Unusual colors, metallics, etc. | call or write for quote |
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| Special position rates: | | Back cover: | +30% 1X
+25% for contracted 3X
+20% for contracted 6X |
| | Inside front cover or facing contents page: | +15% |
| | Inside back cover: | +12% |
| | To guarantee any other inside page: | +10% |
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| Payment terms and discounts: | | BASIC TERMS ARE NET 30 DAYS;standard discounts apply on all display advertising for paymentsRECEIVED at TEST within 30 days. After 30 days, discounts diminish. After 60 days, penalties apply: [NOTE: only 2%/10-day discount and penaltiesapply to Blue Pages and Online ads.] | | All ad types: | 2% off payments RECEIVED at TEST by 10 days from invoice date | | Display and Classified ads only: | 15% off rates on this card for payments RECEIVEDat TEST by 30 days from invoice date | | Display and Classified ads only: | 7-1/2% off rates on this card for payments RECEIVEDat TEST between 31 and 60 days from invoice date |
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| Late payment penalties: | | All ad types: | ADD 15% to rates on this card for payments RECEIVEDat TEST between 61 and 90 days from invoice date | | All ad types: | ADD 50% to rates on this card for payments RECEIVEDat TEST 91 days or more from invoice date |
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| Online advertising: | | Banner ads, half-banner ads, and hyperlinks are availablefor various positions on our website,including within the online version of our Buyers' Guide. A separate rate sheet (currently available only by mail or FAX)details specifications and costs. (Contact us for a copy of Online Advertising Rate Card No. 2.) |
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| Mechanical requirements: | | Printed web offset. Trim size is 8 x 10-7/8 inches. Ad material accepted in sizes shown on the chart below. Full-page ads accepted as oversize or bleed;bleed size is 8-1/4 x 11-1/8 inch. Oversize partial-page ads will be reduced and advertiser charged minimally. Partial-page ads may bleed in some circumstances,but contact us for specifications before producing ad. NOTE: We do not guarantee anytype or art that is closer then 1/4 inch to the trim. |
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Full Page
7"W x 10"H | 
2/3 Page
4-1/2"W x 10"H | 
1/2 Page Island
4-1/2"W x 7-3/8"H | 
1/2 Page Vertical
3-5/16"W x 10"H | 
1/2 Page
Horizontal
7"W x 4-7/8"H | 
1/3 Page Vertical
2-1/8"W x 10"H | 
1/3 Page
Horizontal
7"W x 3-1/4"H | 
1/3 Page Square
4-1/2"W x 4-7/8"H | 
1/4 Page
3-5/16"W x 4-7/8"H | 
1/6 Page Vertical
2-1/8"W x 4-7/8"H | 
1/6 Page
Horizontal
7"W x 1-9/16"H | 
1/6 Page Square
4-1/2"W x 2-2/3"H | 
1/8 Page
3-5/16"W x 2-1/4"H | 
1/12 Page
2-1/8"W x 2-1/4"H |
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| Preferred materials: | - 1. Digital files: two- and four-color ads, press-ready PDFs; black-and-white ads, TIFF files. Color guaranteed only if high-quality match print provided. See separate specification details for digital files.
- 2. Camera-ready art. Must be suitable for scanning.
- 150-line screen
- SWOP standards apply
- Ad material kept maximum two years from last use
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| Inserts: | | Prices and specifications available upon request. (Call for quantity beforeyou print.) |
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| The "Blue Pages": | - $150 per issue per up-to-5-line listing
- $25 each additional line added to listing
- $25 each line of italicized advertising sales message added to listing
- Minimum one year -- 5 insertions. (The Blue Pages are not published in the annual Buyers' Guide [Feb./March] issue.)
(Call or e-mail usfor detailed Blue Pages ordering information and listing form.) |
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| List rental: | List may be selected by zip code; business type; job title group;job function (categories on qualificaiton card in any issue of TEST). Rates +$50 flat fee to make selects on orders up to 5,000;+$25 flat fee for selects on orders of 5,000 or more. One-time use, non-return basis. Material to be disseminated must be approved by publisherbefore labels are shipped.
Rates are:- 4-up Cheshire: $135/1,000 labels
(minimum charge: $270 for 2,000 labels or fewer) - 1-up pressure-sensitive: $140/1,000 labels
(minimum charge: $280 for 2,000 labels or fewer) - $50 flat fee to make selects on orders of up to 5,000
- $25 flat fee for selects on orders of 5,000 or more
- Electronic labels: $135/1,000 labels
(minimum charge: $270 for 2,000 labels or fewer)
$25 disk-generation fee
List available electronically only under certain conditions; call to discuss |
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| Classified ads: | | Display classified: | $150/column inch (minimum commissionable to agency, 3 column inches)
Column is 20 picas (3-5/6 inches) wide |
| | Typeset classified: | $150 minimum (up to 5 lines)
$25 for each additional line
Lines for typeset classifieds are composed of approximately 31 characters and spaces |
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| Shipping address: | 3756 Grand Avenue, Suite 205
Oakland, CA 94610-1545 |
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| Contact: | Nora Archambeau, Advertising Sales Liaison (510) 839-0909
Eve Mattingley-Hannigan, Publisher (510) 839-0909
FAX (510) 839-2950
Email Home Page |
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